SaaS / Web Application / CASE STUDY
Building a Lead Engine for a B2B SaaS
A Series A SaaS startup had a website that converted at 0.8% and no clear path from visitor to qualified lead. We rebuilt their entire growth stack in 6 weeks.
Pipeline Growth
Website Conversion Rate (was 0.8%)
Lower Customer Acquisition Cost
Lead Response Time
THE CHALLENGE
Where the work started.
The sales team was manually qualifying every inbound lead, following up inconsistently, and had no visibility into which marketing channels drove revenue.
THE SOLUTION
What we built
We built a custom Next.js landing page (99/100 PageSpeed), rebuilt the signup and demo-request flows, and implemented analytics and conversion tracking so every channel could be measured from first click to closed deal.
Project scope
- Web Application
- Landing Pages
- SEO
Technology
Next.js / Segment / Google Ads API / Stripe
?Our pipeline went from 40 leads a month to 136 — and they are better qualified. The tracking setup alone saved us thousands in wasted ad spend.?