E-Commerce / Headless Commerce / CASE STUDY
Scaling an E-Commerce Brand Past $8M ARR
An apparel brand on Shopify was losing customers to slow page loads during flash sales. We migrated them to a headless architecture and rebuilt their storefront for speed.
ARR Achieved
Downtime During Black Friday
Organic Traffic Growth
Global Page Load Time
THE CHALLENGE
Where the work started.
During Black Friday, their Shopify storefront crashed three times. Page load times exceeded 4 seconds. The operations team manually processed orders and responded to customer emails.
THE SOLUTION
What we built
We migrated to a Next.js + Shopify Plus headless architecture with edge caching (sub-50ms loads), rebuilt the checkout and post-purchase flows, and implemented a technical SEO strategy that grew organic traffic by 320%.
Project scope
- Headless Commerce
- SEO
- CRO
Technology
Next.js Commerce / Shopify Plus / Stripe / Algolia
?We went from crashing on sale days to handling 10x our previous traffic without a hiccup. The new system means my team actually goes home on time.?